I mentioned the subject of “words” the other day and that has brought to mind something I have been wondering about for awhile. Have you noticed that there seems to be a concerted effort to replace the word “employee” with “associate”?
Why? I think it’s because associate lessens the responsibility that an employer might feel towards the person hired. Employee brings with it a connotation of the employer/employee relationship which involves some give and take by both parties. Ergo: If I employ someone, I have some responsibility for that person. We have entered into a relationship. Associates don’t have that relationship…dissolving an association is so much easier than firing an employee.
I know it’s just a word…but I wonder?
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