And another fascinating Friedman story was about the McDonalds restaurant in Cape Girardeau, Missouri. When you drive up to order your Big Mac and fries, you see the speaker in the outdoor menu board and are greeted by a disembodied voice, “May I take your order, please?” All is normal, except for the fact that the person asking you for your order is in Colorado Springs, Colorado; 900 miles away from you. That person has also taken your photograph along with your order and has transmitted it within a second or two to a person in the restaurant, 50 feet away from where you are. The photo is deleted as soon as your order is delivered. Believe it or not, the franchise owner (He owns 12) has found that doing it this way has cut his order to delivery time in half and added 30 orders per hour to what had been his normal output.
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