Simple

At a Certain Age, Simplicity Sells in High-Tech Gadgets

By ALINA TUGEND

Companies have noticed a growing market for simple devices aimed at older customers.

I read the article and although I was all set for a condescending tone, I didn’t really see that. In fact, I had to agree with quite a bit of what I read. And I’m a geeky kind of guy. Or was. And I see now what has changed; I’m wiser. Yes. Simple is always smarter and wisdom is a benefit that only comes with age. Back in my corporate days, I was sometimes tasked with finding the perfect tools to improve the efficiency of our operations. And it was always frustrating to see how often a good idea would become burdened with more buttons and lights than needed. We were always looking for the perfect ONE tool, not a briefcase full of them.

and speaking of simple, there is this for a laugh...

Wait, what did you just say? You're predicting $4-a-gallon gasoline? That's interesting. I hadn't heard that.
--George W. Bush. Washington, DC 02/28/2008 at a White House press conference