Was reading the story about VIA, the new instant coffee from '4bucks', the giant coffee house chain. Apparently it is quite good. One hopes so as it will cost around 80 cents a cup for you to mix your own. It's also patented…
And all this reminds me of the story I heard the other day about the new coffee. According to instructions, you are supposed to stand in an imaginary line for ten minutes before brewing it. And then, take $4 out of your wallet and tear them up, placing the fragments in the trash before taking that first sip. Supposedly this will give you the ultimate '4bucks' experience in the privacy of your own home.
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